The South African Civil Society Information Service

Does Brainstorming Work?

6 Nov 2012

Does Brainstorming Work?

This is the question psychologists have been baffled by for nearly half a century and we're still on the path of discovering whether brainstorming is a technique that extracts the best out of people or if it's a method that suppresses creativity.

Journalist and author, Jonah Lehrer, argues that brainstorming produces less original ideas than those people who work by themselves.

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