22 Nov 2012
To call attention to the oftentimes-salacious methods of fundraisers and campaigns aimed at ending poverty in Africa, which profit handsomely from perpetually presenting Africans as needy, “Africa for Norway”, is a musical parody that turns the tables on convention by showing concerned Africans fundraising for freezing Norwegians. It’s counterintuitive, cheeky and very effective at calling attention to the fact that Africans are tired of negative stereotypes.
“Radi-Aid” is a campaign that asks “Africans to unite to save Norwegians from dying of frostbite.”
This spoof of your typical annual Christmas charity song is a project of the Norwegian Students' and Academics' International Assistance Fund. It features South African rapper Breezy Vee and was probably filmed in “sunny” Durban for effect.
To find out more about “Africa for Norway” and “Radi-Aid”, go here.